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What is a bleed?

A bleed is an area outside your normal document where your design is carried over. It's a bit like 'colouring outside the lines' and allows for the design to be cut in batches. The overlap of the design or bleed as it is known, provides a slight buffer so that in the event of the cutting blade being offset by a small amount, your design still floods to the edge of the page. For most artwork pieces, a bleed of 0.125" is sufficient.